HOW IT ALL BEGAN
It all started in the Spring of 2004 with founder Dana Lande's jewelry design hobby. While completing her MBA at the University of Maryland's Smith School of Business, Dana was motivated to turn her pastime into a business. Her future was settled when she created University of Maryland Terrapin jewelry as graduation gifts for her fellow classmates. An instant success, the collegiate division was born and soon expanded to sell mascot jewelry to universities nationwide.
WHEN DREAMS MEET REALITY
Success breeds success. As the NCAA sales took off, Dana continued to bring fashion to the forefront of the sports world. Attracting loyal fans from across the country, she designed pieces for NASCAR, Iron Man and The Kentucky Derby. All the while, she expanded the Dayna Designs brand, introducing a designer collection featuring sleek, modern jewelry with texture and unique design.
JEWELRY WITH PURPOSE
Since starting the company, Dana has remained true to the mission of designing attractive yet affordable jewelry made from real materials. The designs are meant to inspire and empower women.
GET REAL
When coming up with a company motto that best describes how the business operates, these two words could not seem more fitting. We are a proudly woman-owned and operated small business producing handcrafted jewelry under fair labor conditions in Mexico. When you buy Dayna Designs, you know you are buying real solid .925 sterling silver jewelry, handcrafted by hard working people and designed by a team of women with you in mind.
Quality
Crafted with Premium Materials
Crafted with Premium Materials
Each piece is made from .925 solid sterling silver and handcrafted by skilled artisans. We use only high quality materials, including platinum accents and 24k gold plating, to ensure every design is made to last.
Responsibility
Ethical Production, Always
Ethical Production, Always
As a proud member of the Fair Labor Association, we uphold high standards of social and environmental responsibility. We partner with ethical suppliers, conduct audits, and support ongoing training to protect workers and the planet.
Trust
20 Years of Experience in Jewelry Design
20 Years of Experience in Jewelry Design
Since 2004, Dayna Designs has proudly served NCAA, sports teams, and custom jewelry customers. With over two decades of experience, we've become a trusted name for elevated sports and lifestyle jewelry.
Excellence
Signature Gift Box with Every Order
Signature Gift Box with Every Order
Every piece arrives in our custom gift tin, complete with a certificate of authenticity. Whether a gift for yourself or someone special, your jewelry will arrive ready to gift - beautifully packaged and thoughtfully presented.
Leadership
Woman-Owned, Passionately Led
Woman-Owned, Passionately Led
We are a certified Woman-Owned Business. Our founder, Dana Lande, started Dayna Designs in 2004 and continues to lead the company with a strong commitment to quality, innovation, and purpose.
Authenticity
Officially Licensed and Certified
Officially Licensed and Certified
All NCAA jewelry is officially licensed by the institutions. Each licensed item arrives with a hologram sticker verifying authenticity, so you can be confident in the origin and legitimacy of your purchase.