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Our Story


It all started in the Spring of 2004 with founder Dana Lande's jewelry design hobby. While completing her MBA at the University of Maryland's Smith School of Business, Dana was motivated to turn her pastime into a business. Her future was settled when she created University of Maryland Terrapin jewelry as graduation gifts for her fellow classmates. An instant success, the collegiate division was born and soon expanded to sell mascot jewelry to universities nationwide.


Success breeds success. As the NCAA sales took off, Dana continued to bring fashion to the forefront of the sports world. Attracting loyal fans from across the country, she designed pieces for NASCAR, Iron Man and The Kentucky Derby.  All the while, she expanded the Dayna Designs brand, introducing a designer collection featuring sleek, modern jewelry with texture and unique design.


Since starting the company, Dana has remained true to the mission of designing attractive yet affordable jewelry made from real materials. The designs are meant to inspire and empower women.


When coming up with a company motto that best describes how the business operates, these two words could not seem more fitting. We are a proudly woman-owned and operated small business producing handcrafted jewelry under fair labor conditions in Mexico. When you buy Dayna Designs, you know you are buying real solid .925 sterling silver jewelry, handcrafted by hard working people and designed by a team of women with you in mind.

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